About us
ABOUT US
Shaping our future
With all the global challenges we face today,
communities are uniting to promote sustainable practices in the jewelry industry.[0](f2b003b65c15)
Discover New Jewelry Collections
Our lab-grown diamond jewelry combines elegance and sustainability, offering a guilt-free choice for the modern consumer.
Start with the customer – discover the beauty they desire and provide it with our lab-grown diamonds.
Changing the jewelry industry is possible.
We’ve done it with our diamonds.
Meet our team of diamond artisans
Dedicated professionals driving our success in ethical luxury
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind our mission. He is deeply involved in product development, marketing, and ensuring a positive customer experience.
Mich Stark
Chief Commercial Officer
Mich is passionate about redefining luxury. With years of experience in the jewelry industry, Mich has been instrumental in elevating our brand. He is a visionary in lab-grown diamonds.
Aline Turner
Chief Technical Officer
Aline is a key figure in our company, inspiring her team and overseeing the development of our jewelry collections.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us navigate the financial landscape and ensures our growth aligns with our values.